Smart mirror usage among beauty shoppers in the United States 2021, by generation

Published by
D. Petruzzi,
Mar 15, 2022
According to the results of Global Consumer Survey on Beauty & Cosmetics in 2021, more than half of the surveyed consumers belonging to Generation Z in the United States stated that they knew what smart mirrors (e.g. mirrors enabling users to virtually test products on themselves) were. In contrast, only 18 percent of the respondents from the baby boomer generation said that they knew smart mirrors.

Usage of smart mirrors among beauty shoppers in the United States in 2021, by generation

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Number of respondents

approx. 1000

Age group

16 years and older

Special properties

Female residential online population who use decorative cosmetics or face care products

Supplementary notes

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