Playmobil brand profile in Germany 2022
How high is the brand awareness of Playmobil in Germany?
When it comes to toys and baby online shop users, brand awareness of Playmobil is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Playmobil in Germany?
In total, 47% of German toys and baby online shop users say they like Playmobil. However, in actuality, among the 91% of German respondents who know Playmobil, 52% of people like the brand.
What is the usage share of Playmobil in Germany?
All in all, 29% of toys and baby online shop users in Germany use Playmobil. That means, of the 91% who know the brand, 32% use them.
How loyal are the customers of Playmobil?
Around 24% of toys and baby online shop users in Germany say they are likely to use Playmobil again. Set in relation to the 29% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Playmobil in Germany?
In July 2022, about 26% of German toys and baby online shop users had heard about Playmobil in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Playmobil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of Playmobil is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Playmobil in Germany?
In total, 47% of German toys and baby online shop users say they like Playmobil. However, in actuality, among the 91% of German respondents who know Playmobil, 52% of people like the brand.
What is the usage share of Playmobil in Germany?
All in all, 29% of toys and baby online shop users in Germany use Playmobil. That means, of the 91% who know the brand, 32% use them.
How loyal are the customers of Playmobil?
Around 24% of toys and baby online shop users in Germany say they are likely to use Playmobil again. Set in relation to the 29% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Playmobil in Germany?
In July 2022, about 26% of German toys and baby online shop users had heard about Playmobil in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Playmobil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
