Global: books & reference app downloads 2018-2027

The global number of downloads in the 'Books & Reference' segment of the app market was forecast to continuously increase between 2023 and 2027 by in total 986.7 million downloads (+33.45 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 3.9 billion downloads and therefore a new peak in 2027. Notably, the number of downloads of the 'Books & Reference' segment of the app market was continuously increasing over the past years.

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Number of of books & reference app downloads worldwide from 2018 to 2027 (in millions)

Characteristic	Number of downloads in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Books & Reference market contains apps that allow users to access books and reference works on their mobile phones. Most of these books and references are also available as printed works but are more affordable and convenient to access as digital publications. An example within this market is the Amazon Kindle app, which makes it possible to read Kindle eBooks on mobile devices. Another example is the Audible app, which lets users connect to their Audible accounts and listen to audiobooks while on the go.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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