JAKO-O brand profile in Germany 2022
When it comes to toys and baby online shop users, brand awareness of JAKO-O is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JAKO-O in Germany?
In total, 20% of German toys and baby online shop users say they like JAKO-O. However, in actuality, among the 55% of German respondents who know JAKO-O, 36% of people like the brand.
What is the usage share of JAKO-O in Germany?
All in all, 12% of toys and baby online shop users in Germany use JAKO-O. That means, of the 55% who know the brand, 22% use them.
How loyal are the customers of JAKO-O?
Around 8% of toys and baby online shop users in Germany say they are likely to use JAKO-O again. Set in relation to the 12% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around JAKO-O in Germany?
In July 2022, about 11% of German toys and baby online shop users had heard about JAKO-O in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around JAKO-O in Germany.
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