Ernsting's family brand profile in Germany 2022
How high is the brand awareness of Ernsting's family in Germany?
When it comes to toys and baby online shop users, brand awareness of Ernsting's family is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ernsting's family in Germany?
In total, 43% of German toys and baby online shop users say they like Ernsting's family. However, in actuality, among the 85% of German respondents who know Ernsting's family, 51% of people like the brand.
What is the usage share of Ernsting's family in Germany?
All in all, 34% of toys and baby online shop users in Germany use Ernsting's family. That means, of the 85% who know the brand, 40% use them.
How loyal are the customers of Ernsting's family?
Around 28% of toys and baby online shop users in Germany say they are likely to use Ernsting's family again. Set in relation to the 34% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Ernsting's family in Germany?
In July 2022, about 34% of German toys and baby online shop users had heard about Ernsting's family in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Ernsting's family in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of Ernsting's family is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ernsting's family in Germany?
In total, 43% of German toys and baby online shop users say they like Ernsting's family. However, in actuality, among the 85% of German respondents who know Ernsting's family, 51% of people like the brand.
What is the usage share of Ernsting's family in Germany?
All in all, 34% of toys and baby online shop users in Germany use Ernsting's family. That means, of the 85% who know the brand, 40% use them.
How loyal are the customers of Ernsting's family?
Around 28% of toys and baby online shop users in Germany say they are likely to use Ernsting's family again. Set in relation to the 34% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Ernsting's family in Germany?
In July 2022, about 34% of German toys and baby online shop users had heard about Ernsting's family in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Ernsting's family in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
