babymarkt brand profile in Germany 2022
When it comes to toys and baby online shop users, brand awareness of babymarkt is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is babymarkt in Germany?
In total, 17% of German toys and baby online shop users say they like babymarkt. However, in actuality, among the 57% of German respondents who know babymarkt, 30% of people like the brand.
What is the usage share of babymarkt in Germany?
All in all, 11% of toys and baby online shop users in Germany use babymarkt. That means, of the 57% who know the brand, 19% use them.
How loyal are the customers of babymarkt?
Around 7% of toys and baby online shop users in Germany say they are likely to use babymarkt again. Set in relation to the 11% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around babymarkt in Germany?
In July 2022, about 12% of German toys and baby online shop users had heard about babymarkt in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around babymarkt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.