Tennis-Point brand profile in Germany 2022
When it comes to sports and outdoor online shop users, brand awareness of Tennis-Point is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tennis-Point in Germany?
In total, 3% of German sports and outdoor online shop users say they like Tennis-Point. However, in actuality, among the 20% of German respondents who know Tennis-Point, 15% of people like the brand.
What is the usage share of Tennis-Point in Germany?
All in all, 2% of sports and outdoor online shop users in Germany use Tennis-Point. That means, of the 20% who know the brand, 10% use them.
How loyal are the customers of Tennis-Point?
Around 2% of sports and outdoor online shop users in Germany say they are likely to use Tennis-Point again. Set in relation to the 2% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Tennis-Point in Germany?
In July 2022, about 2% of German sports and outdoor online shop users had heard about Tennis-Point in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Tennis-Point in Germany.
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