SportScheck brand profile in Germany 2022
How high is the brand awareness of SportScheck in Germany?
When it comes to sports and outdoor online shop users, brand awareness of SportScheck is at 63% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SportScheck in Germany?
In total, 24% of German sports and outdoor online shop users say they like SportScheck. However, in actuality, among the 63% of German respondents who know SportScheck, 38% of people like the brand.
What is the usage share of SportScheck in Germany?
All in all, 13% of sports and outdoor online shop users in Germany use SportScheck. That means, of the 63% who know the brand, 21% use them.
How loyal are the customers of SportScheck?
Around 11% of sports and outdoor online shop users in Germany say they are likely to use SportScheck again. Set in relation to the 13% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around SportScheck in Germany?
In July 2022, about 9% of German sports and outdoor online shop users had heard about SportScheck in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around SportScheck in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of SportScheck is at 63% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SportScheck in Germany?
In total, 24% of German sports and outdoor online shop users say they like SportScheck. However, in actuality, among the 63% of German respondents who know SportScheck, 38% of people like the brand.
What is the usage share of SportScheck in Germany?
All in all, 13% of sports and outdoor online shop users in Germany use SportScheck. That means, of the 63% who know the brand, 21% use them.
How loyal are the customers of SportScheck?
Around 11% of sports and outdoor online shop users in Germany say they are likely to use SportScheck again. Set in relation to the 13% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around SportScheck in Germany?
In July 2022, about 9% of German sports and outdoor online shop users had heard about SportScheck in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around SportScheck in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
