How high is the brand awareness of Rose in Germany? When it comes to sports and outdoor online shop users, brand awareness of Rose is at 22% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rose in Germany? In total, 5% of German sports and outdoor online shop users say they like Rose. However, in actuality, among the 22% of German respondents who know Rose, 23% of people like the brand.
What is the usage share of Rose in Germany? All in all, 3% of sports and outdoor online shop users in Germany use Rose. That means, of the 22% who know the brand, 14% use them.
How loyal are the customers of Rose? Around 2% of sports and outdoor online shop users in Germany say they are likely to use Rose again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Rose in Germany? In July 2022, about 2% of German sports and outdoor online shop users had heard about Rose in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Rose in Germany.
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Rose brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand usage: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Rose brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/forecasts/1288498/rose-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista. "Rose brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022." Chart. July 22, 2022. Statista. Accessed July 24, 2024. https://www.statista.com/forecasts/1288498/rose-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista. (2022). Rose brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/forecasts/1288498/rose-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista. "Rose Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sports and Outdoor Online Shop Users in Germany in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1288498/rose-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista, Rose brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022 Statista, https://www.statista.com/forecasts/1288498/rose-sports-and-outdoor-online-shops-brand-profile-in-germany (last visited July 24, 2024)
Rose brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1288498/rose-sports-and-outdoor-online-shops-brand-profile-in-germany