Kraemer brand profile in Germany 2022
When it comes to sports and outdoor online shop users, brand awareness of Kraemer is at 25% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kraemer in Germany?
In total, 6% of German sports and outdoor online shop users say they like Kraemer. However, in actuality, among the 25% of German respondents who know Kraemer, 24% of people like the brand.
What is the usage share of Kraemer in Germany?
All in all, 5% of sports and outdoor online shop users in Germany use Kraemer. That means, of the 25% who know the brand, 20% use them.
How loyal are the customers of Kraemer?
Around 4% of sports and outdoor online shop users in Germany say they are likely to use Kraemer again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Kraemer in Germany?
In July 2022, about 4% of German sports and outdoor online shop users had heard about Kraemer in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Kraemer in Germany.
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