Foot Locker brand profile Germany 2024

When it comes to sports and outdoor online shop users, brand awareness of Foot Locker was 71% in Germany in 2024. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. In total, 26% of German sports and outdoor online shop users said they like Foot Locker.

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Foot Locker brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

3,739 respondents

Age group

18-64 years

Special properties

respondents who use sports & outdoor online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name?
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand usage: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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