fahrrad.de brand profile in Germany 2022
How high is the brand awareness of fahrrad.de in Germany?
When it comes to sports and outdoor online shop users, brand awareness of fahrrad.de is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is fahrrad.de in Germany?
In total, 17% of German sports and outdoor online shop users say they like fahrrad.de. However, in actuality, among the 58% of German respondents who know fahrrad.de, 29% of people like the brand.
What is the usage share of fahrrad.de in Germany?
All in all, 10% of sports and outdoor online shop users in Germany use fahrrad.de. That means, of the 58% who know the brand, 17% use them.
How loyal are the customers of fahrrad.de?
Around 6% of sports and outdoor online shop users in Germany say they are likely to use fahrrad.de again. Set in relation to the 10% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around fahrrad.de in Germany?
In July 2022, about 14% of German sports and outdoor online shop users had heard about fahrrad.de in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around fahrrad.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of fahrrad.de is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is fahrrad.de in Germany?
In total, 17% of German sports and outdoor online shop users say they like fahrrad.de. However, in actuality, among the 58% of German respondents who know fahrrad.de, 29% of people like the brand.
What is the usage share of fahrrad.de in Germany?
All in all, 10% of sports and outdoor online shop users in Germany use fahrrad.de. That means, of the 58% who know the brand, 17% use them.
How loyal are the customers of fahrrad.de?
Around 6% of sports and outdoor online shop users in Germany say they are likely to use fahrrad.de again. Set in relation to the 10% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around fahrrad.de in Germany?
In July 2022, about 14% of German sports and outdoor online shop users had heard about fahrrad.de in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around fahrrad.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
