Decathlon brand profile in Germany 2022
How high is the brand awareness of Decathlon in Germany?
When it comes to sports and outdoor online shop users, brand awareness of Decathlon is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Decathlon in Germany?
In total, 36% of German sports and outdoor online shop users say they like Decathlon. However, in actuality, among the 71% of German respondents who know Decathlon, 51% of people like the brand.
What is the usage share of Decathlon in Germany?
All in all, 27% of sports and outdoor online shop users in Germany use Decathlon. That means, of the 71% who know the brand, 38% use them.
How loyal are the customers of Decathlon?
Around 23% of sports and outdoor online shop users in Germany say they are likely to use Decathlon again. Set in relation to the 27% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Decathlon in Germany?
In July 2022, about 25% of German sports and outdoor online shop users had heard about Decathlon in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Decathlon in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of Decathlon is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Decathlon in Germany?
In total, 36% of German sports and outdoor online shop users say they like Decathlon. However, in actuality, among the 71% of German respondents who know Decathlon, 51% of people like the brand.
What is the usage share of Decathlon in Germany?
All in all, 27% of sports and outdoor online shop users in Germany use Decathlon. That means, of the 71% who know the brand, 38% use them.
How loyal are the customers of Decathlon?
Around 23% of sports and outdoor online shop users in Germany say they are likely to use Decathlon again. Set in relation to the 27% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Decathlon in Germany?
In July 2022, about 25% of German sports and outdoor online shop users had heard about Decathlon in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Decathlon in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
