How high is the brand awareness of BIKE24 in Germany? When it comes to sports and outdoor online shop users, brand awareness of BIKE24 is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BIKE24 in Germany? In total, 10% of German sports and outdoor online shop users say they like BIKE24. However, in actuality, among the 38% of German respondents who know BIKE24, 26% of people like the brand.
What is the usage share of BIKE24 in Germany? All in all, 7% of sports and outdoor online shop users in Germany use BIKE24. That means, of the 38% who know the brand, 18% use them.
How loyal are the customers of BIKE24? Around 5% of sports and outdoor online shop users in Germany say they are likely to use BIKE24 again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around BIKE24 in Germany? In July 2022, about 7% of German sports and outdoor online shop users had heard about BIKE24 in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around BIKE24 in Germany.
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BIKE24 brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand usage: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). BIKE24 brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/forecasts/1288486/bike24-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista. "BIKE24 brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022." Chart. July 22, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/forecasts/1288486/bike24-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista. (2022). BIKE24 brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/forecasts/1288486/bike24-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista. "Bike24 Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sports and Outdoor Online Shop Users in Germany in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1288486/bike24-sports-and-outdoor-online-shops-brand-profile-in-germany
Statista, BIKE24 brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022 Statista, https://www.statista.com/forecasts/1288486/bike24-sports-and-outdoor-online-shops-brand-profile-in-germany (last visited January 08, 2025)
BIKE24 brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1288486/bike24-sports-and-outdoor-online-shops-brand-profile-in-germany