Vinted brand profile in Germany 2023
How high is the brand awareness of Vinted in Germany?
When it comes to second-hand apparel online shop users, brand awareness of Vinted is at 71 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vinted in Germany?
In total, 37 percent of German second-hand apparel online shop users say they like Vinted. However, in actuality, among the 71 percent of German respondents who know Vinted, 52 percent of people like the brand.
What is the usage share of Vinted in Germany?
All in all, 30 percent of second-hand apparel online shop users in Germany use Vinted. That means, of the 71 percent who know the brand, 42 percent use them.
How loyal are the customers of Vinted?
Around 26 percent of second-hand apparel online shop users in Germany say they are likely to use Vinted again. Set in relation to the 30 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around Vinted in Germany?
In September 2023, about 21 percent of German second-hand apparel online shop users had heard about Vinted in the media, on social media, or in advertising over the past three months. Of the 71 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around Vinted in Germany.
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