Europe: smart home users by segment 2022

Concerning the six selected segments, the segment Comfort & Lighting has the largest number of smart homes with 31.26 million users. Contrastingly, Smart Appliances is ranked last, with 22.56 million users. Their difference, compared to Comfort & Lighting, lies at 8.7 million users.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the smart home market and a ranking by country regarding user penetration in the home entertainment segment of the smart home market.

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Number of smart home users in Europe in 2022, by segment (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

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