Share of U.S. consumers that bought sporting goods 2021, by store type

Published by
D. Tighe,
Dec 19, 2023
When asked in 2021 where they had purchased sporting goods in the past two years, about 40 percent of surveyed consumers in the United States indicated that they bought from an online marketplace, such as Amazon. Although online marketplaces were the most popular option, many shoppers also purchased from online and offline sporting goods stores, single brand stores, as well as grocery stores and discounters.

Where did you buy sporting goods in the past 24 months?

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Number of respondents

Over 1,000

Age group

16-50 years

Special properties

residential online respondents who purchased sporting goods in the past 24 months

Supplementary notes

Multiple answers were possible for this question.

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