The ad spending in the 'Social Media Advertising' segment of the digital advertising market in Spain was forecast to continuously increase between 2023 and 2028 by in total 0.4 billion U.S. dollars (+23.39 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 2.06 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 21, 2023). Revenue of the social media advertising market in Spain from 2019 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1282934/social-media-ad-spend-digital-market-outlook-spain
Statista. "Revenue of the social media advertising market in Spain from 2019 to 2028 (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1282934/social-media-ad-spend-digital-market-outlook-spain
Statista. (2023). Revenue of the social media advertising market in Spain from 2019 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1282934/social-media-ad-spend-digital-market-outlook-spain
Statista. "Revenue of The Social Media Advertising Market in Spain from 2019 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/1282934/social-media-ad-spend-digital-market-outlook-spain
Statista, Revenue of the social media advertising market in Spain from 2019 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1282934/social-media-ad-spend-digital-market-outlook-spain (last visited August 24, 2024)
Revenue of the social media advertising market in Spain from 2019 to 2028 (in billion U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/1282934/social-media-ad-spend-digital-market-outlook-spain