Vestiaire Collective brand profile in Germany 2022
How high is the brand awareness of Vestiaire Collective in Germany?
When it comes to second-hand apparel online shop users, brand awareness of Vestiaire Collective is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vestiaire Collective in Germany?
In total, 3% of German second-hand apparel online shop users say they like Vestiaire Collective. However, in actuality, among the 15% of German respondents who know Vestiaire Collective, 20% of people like the brand.
What is the usage share of Vestiaire Collective in Germany?
All in all, 3% of second-hand apparel online shop users in Germany use Vestiaire Collective. That means, of the 15% who know the brand, 20% use them.
How loyal are the customers of Vestiaire Collective?
Around 1% of second-hand apparel online shop users in Germany say they are likely to use Vestiaire Collective again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around Vestiaire Collective in Germany?
In July 2022, about 3% of German second-hand apparel online shop users had heard about Vestiaire Collective in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Vestiaire Collective in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to second-hand apparel online shop users, brand awareness of Vestiaire Collective is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vestiaire Collective in Germany?
In total, 3% of German second-hand apparel online shop users say they like Vestiaire Collective. However, in actuality, among the 15% of German respondents who know Vestiaire Collective, 20% of people like the brand.
What is the usage share of Vestiaire Collective in Germany?
All in all, 3% of second-hand apparel online shop users in Germany use Vestiaire Collective. That means, of the 15% who know the brand, 20% use them.
How loyal are the customers of Vestiaire Collective?
Around 1% of second-hand apparel online shop users in Germany say they are likely to use Vestiaire Collective again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around Vestiaire Collective in Germany?
In July 2022, about 3% of German second-hand apparel online shop users had heard about Vestiaire Collective in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Vestiaire Collective in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
