REBELLE brand profile in Germany 2023
How high is the brand awareness of REBELLE in Germany?
When it comes to second-hand apparel online shop users, brand awareness of REBELLE is at 22 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is REBELLE in Germany?
In total, 6 percent of German second-hand apparel online shop users say they like REBELLE. However, in actuality, among the 22 percent of German respondents who know REBELLE, 27 percent of people like the brand.
What is the usage share of REBELLE in Germany?
All in all, 4 percent of second-hand apparel online shop users in Germany use REBELLE. That means, of the 22 percent who know the brand, 18 percent use them.
How loyal are the customers of REBELLE?
Around 2 percent of second-hand apparel online shop users in Germany say they are likely to use REBELLE again. Set in relation to the 4 percent usage share of the brand, this means that 50 percent of their customers show loyalty to the brand.
What's the buzz around REBELLE in Germany?
In September 2023, about 3 percent of German second-hand apparel online shop users had heard about REBELLE in the media, on social media, or in advertising over the past three months. Of the 22 percent who know the brand, that's 14 percent, meaning at the time of the survey there's little buzz around REBELLE in Germany.
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