momox fashion brand profile in Germany 2023
How high is the brand awareness of momox fashion in Germany?
When it comes to second-hand apparel online shop users, brand awareness of momox fashion is at 47 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is momox fashion in Germany?
In total, 13 percent of German second-hand apparel online shop users say they like momox fashion. However, in actuality, among the 47 percent of German respondents who know momox fashion, 28 percent of people like the brand.
What is the usage share of momox fashion in Germany?
All in all, 11 percent of second-hand apparel online shop users in Germany use momox fashion. That means, of the 47 percent who know the brand, 23 percent use them.
How loyal are the customers of momox fashion?
Around 7 percent of second-hand apparel online shop users in Germany say they are likely to use momox fashion again. Set in relation to the 11 percent usage share of the brand, this means that 64 percent of their customers show loyalty to the brand.
What's the buzz around momox fashion in Germany?
In September 2023, about 9 percent of German second-hand apparel online shop users had heard about momox fashion in the media, on social media, or in advertising over the past three months. Of the 47 percent who know the brand, that's 19 percent, meaning at the time of the survey there's little buzz around momox fashion in Germany.
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