Mädchenflohmarkt brand profile in Germany 2023
How high is the brand awareness of Mädchenflohmarkt in Germany?
When it comes to second-hand apparel online shop users, brand awareness of Mädchenflohmarkt is at 38 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mädchenflohmarkt in Germany?
In total, 10 percent of German second-hand apparel online shop users say they like Mädchenflohmarkt. However, in actuality, among the 38 percent of German respondents who know Mädchenflohmarkt, 26 percent of people like the brand.
What is the usage share of Mädchenflohmarkt in Germany?
All in all, 6 percent of second-hand apparel online shop users in Germany use Mädchenflohmarkt. That means, of the 38 percent who know the brand, 16 percent use them.
How loyal are the customers of Mädchenflohmarkt?
Around 4 percent of second-hand apparel online shop users in Germany say they are likely to use Mädchenflohmarkt again. Set in relation to the 6 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.
What's the buzz around Mädchenflohmarkt in Germany?
In September 2023, about 6 percent of German second-hand apparel online shop users had heard about Mädchenflohmarkt in the media, on social media, or in advertising over the past three months. Of the 38 percent who know the brand, that's 16 percent, meaning at the time of the survey there's little buzz around Mädchenflohmarkt in Germany.
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