Kleinanzeigen (eBay-Kleinanzeigen) brand profile Germany 2023

How high is the brand awareness of Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
When it comes to second-hand apparel online shop users, brand awareness of Kleinanzeigen (eBay-Kleinanzeigen) is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
In total, 64 percent of German second-hand apparel online shop users say they like Kleinanzeigen (eBay-Kleinanzeigen). However, in actuality, among the 94 percent of German respondents who know Kleinanzeigen (eBay-Kleinanzeigen), 68 percent of people like the brand.

What is the usage share of Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
All in all, 60 percent of second-hand apparel online shop users in Germany use Kleinanzeigen (eBay-Kleinanzeigen). That means, of the 94 percent who know the brand, 64 percent use them.

How loyal are the customers of Kleinanzeigen (eBay-Kleinanzeigen)?
Around 52 percent of second-hand apparel online shop users in Germany say they are likely to use Kleinanzeigen (eBay-Kleinanzeigen) again. Set in relation to the 60 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.

What's the buzz around Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
In September 2023, about 52 percent of German second-hand apparel online shop users had heard about Kleinanzeigen (eBay-Kleinanzeigen) in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 55 percent, meaning at the time of the survey there's considerable buzz around Kleinanzeigen (eBay-Kleinanzeigen) in Germany.

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Kleinanzeigen (eBay-Kleinanzeigen) brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2023

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Number of respondents

912 respondents

Age group

18-64 years

Special properties

respondents who use second-hand apparel online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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