eBay brand profile in Germany 2023
How high is the brand awareness of eBay in Germany?
When it comes to second-hand apparel online shop users, brand awareness of eBay is at 95 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eBay in Germany?
In total, 56 percent of German second-hand apparel online shop users say they like eBay. However, in actuality, among the 95 percent of German respondents who know eBay, 59 percent of people like the brand.
What is the usage share of eBay in Germany?
All in all, 47 percent of second-hand apparel online shop users in Germany use eBay. That means, of the 95 percent who know the brand, 49 percent use them.
How loyal are the customers of eBay?
Around 41 percent of second-hand apparel online shop users in Germany say they are likely to use eBay again. Set in relation to the 47 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around eBay in Germany?
In September 2023, about 42 percent of German second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 44 percent, meaning at the time of the survey there's some buzz around eBay in Germany.
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