DEPOT brand profile in Germany 2022
When it comes to furniture online shop users, brand awareness of DEPOT is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DEPOT in Germany?
In total, 29% of German furniture online shop users say they like DEPOT. However, in actuality, among the 65% of German respondents who know DEPOT, 45% of people like the brand.
What is the usage share of DEPOT in Germany?
All in all, 20% of furniture online shop users in Germany use DEPOT. That means, of the 65% who know the brand, 31% use them.
How loyal are the customers of DEPOT?
Around 17% of furniture online shop users in Germany say they are likely to use DEPOT again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around DEPOT in Germany?
In July 2022, about 15% of German furniture online shop users had heard about DEPOT in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around DEPOT in Germany.
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