XXXLutz brand profile in Germany 2022
When it comes to furniture online shop users, brand awareness of XXXLutz is at 87% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is XXXLutz in Germany?
In total, 31% of German furniture online shop users say they like XXXLutz. However, in actuality, among the 87% of German respondents who know XXXLutz, 36% of people like the brand.
What is the usage share of XXXLutz in Germany?
All in all, 19% of furniture online shop users in Germany use XXXLutz. That means, of the 87% who know the brand, 22% use them.
How loyal are the customers of XXXLutz?
Around 16% of furniture online shop users in Germany say they are likely to use XXXLutz again. Set in relation to the 19% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around XXXLutz in Germany?
In July 2022, about 29% of German furniture online shop users had heard about XXXLutz in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around XXXLutz in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.