Westwing brand profile in Germany 2022
How high is the brand awareness of Westwing in Germany?
When it comes to furniture online shop users, brand awareness of Westwing is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Westwing in Germany?
In total, 10% of German furniture online shop users say they like Westwing. However, in actuality, among the 36% of German respondents who know Westwing, 28% of people like the brand.
What is the usage share of Westwing in Germany?
All in all, 5% of furniture online shop users in Germany use Westwing. That means, of the 36% who know the brand, 14% use them.
How loyal are the customers of Westwing?
Around 3% of furniture online shop users in Germany say they are likely to use Westwing again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Westwing in Germany?
In July 2022, about 5% of German furniture online shop users had heard about Westwing in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Westwing in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of Westwing is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Westwing in Germany?
In total, 10% of German furniture online shop users say they like Westwing. However, in actuality, among the 36% of German respondents who know Westwing, 28% of people like the brand.
What is the usage share of Westwing in Germany?
All in all, 5% of furniture online shop users in Germany use Westwing. That means, of the 36% who know the brand, 14% use them.
How loyal are the customers of Westwing?
Around 3% of furniture online shop users in Germany say they are likely to use Westwing again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Westwing in Germany?
In July 2022, about 5% of German furniture online shop users had heard about Westwing in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Westwing in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
