POCO brand profile in Germany 2022
How high is the brand awareness of POCO in Germany?
When it comes to furniture online shop users, brand awareness of POCO is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is POCO in Germany?
In total, 39% of German furniture online shop users say they like POCO. However, in actuality, among the 91% of German respondents who know POCO, 43% of people like the brand.
What is the usage share of POCO in Germany?
All in all, 26% of furniture online shop users in Germany use POCO. That means, of the 91% who know the brand, 29% use them.
How loyal are the customers of POCO?
Around 22% of furniture online shop users in Germany say they are likely to use POCO again. Set in relation to the 26% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around POCO in Germany?
In July 2022, about 35% of German furniture online shop users had heard about POCO in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around POCO in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of POCO is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is POCO in Germany?
In total, 39% of German furniture online shop users say they like POCO. However, in actuality, among the 91% of German respondents who know POCO, 43% of people like the brand.
What is the usage share of POCO in Germany?
All in all, 26% of furniture online shop users in Germany use POCO. That means, of the 91% who know the brand, 29% use them.
How loyal are the customers of POCO?
Around 22% of furniture online shop users in Germany say they are likely to use POCO again. Set in relation to the 26% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around POCO in Germany?
In July 2022, about 35% of German furniture online shop users had heard about POCO in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around POCO in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
