moebel.de brand profile in Germany 2022
How high is the brand awareness of moebel.de in Germany?
When it comes to furniture online shop users, brand awareness of moebel.de is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is moebel.de in Germany?
In total, 13% of German furniture online shop users say they like moebel.de. However, in actuality, among the 57% of German respondents who know moebel.de, 23% of people like the brand.
What is the usage share of moebel.de in Germany?
All in all, 7% of furniture online shop users in Germany use moebel.de. That means, of the 57% who know the brand, 12% use them.
How loyal are the customers of moebel.de?
Around 4% of furniture online shop users in Germany say they are likely to use moebel.de again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around moebel.de in Germany?
In July 2022, about 9% of German furniture online shop users had heard about moebel.de in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around moebel.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of moebel.de is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is moebel.de in Germany?
In total, 13% of German furniture online shop users say they like moebel.de. However, in actuality, among the 57% of German respondents who know moebel.de, 23% of people like the brand.
What is the usage share of moebel.de in Germany?
All in all, 7% of furniture online shop users in Germany use moebel.de. That means, of the 57% who know the brand, 12% use them.
How loyal are the customers of moebel.de?
Around 4% of furniture online shop users in Germany say they are likely to use moebel.de again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around moebel.de in Germany?
In July 2022, about 9% of German furniture online shop users had heard about moebel.de in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around moebel.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
