Höffner brand profile in Germany 2022
How high is the brand awareness of Höffner in Germany?
When it comes to furniture online shop users, brand awareness of Höffner is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Höffner in Germany?
In total, 24% of German furniture online shop users say they like Höffner. However, in actuality, among the 83% of German respondents who know Höffner, 29% of people like the brand.
What is the usage share of Höffner in Germany?
All in all, 15% of furniture online shop users in Germany use Höffner. That means, of the 83% who know the brand, 18% use them.
How loyal are the customers of Höffner?
Around 11% of furniture online shop users in Germany say they are likely to use Höffner again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Höffner in Germany?
In July 2022, about 23% of German furniture online shop users had heard about Höffner in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Höffner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of Höffner is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Höffner in Germany?
In total, 24% of German furniture online shop users say they like Höffner. However, in actuality, among the 83% of German respondents who know Höffner, 29% of people like the brand.
What is the usage share of Höffner in Germany?
All in all, 15% of furniture online shop users in Germany use Höffner. That means, of the 83% who know the brand, 18% use them.
How loyal are the customers of Höffner?
Around 11% of furniture online shop users in Germany say they are likely to use Höffner again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Höffner in Germany?
In July 2022, about 23% of German furniture online shop users had heard about Höffner in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Höffner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
