MADE brand profile in Germany 2022
How high is the brand awareness of MADE in Germany?
When it comes to furniture online shop users, brand awareness of MADE is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MADE in Germany?
In total, 4% of German furniture online shop users say they like MADE. However, in actuality, among the 19% of German respondents who know MADE, 21% of people like the brand.
What is the usage share of MADE in Germany?
All in all, 3% of furniture online shop users in Germany use MADE. That means, of the 19% who know the brand, 16% use them.
How loyal are the customers of MADE?
Around 1% of furniture online shop users in Germany say they are likely to use MADE again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around MADE in Germany?
In July 2022, about 3% of German furniture online shop users had heard about MADE in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around MADE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of MADE is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MADE in Germany?
In total, 4% of German furniture online shop users say they like MADE. However, in actuality, among the 19% of German respondents who know MADE, 21% of people like the brand.
What is the usage share of MADE in Germany?
All in all, 3% of furniture online shop users in Germany use MADE. That means, of the 19% who know the brand, 16% use them.
How loyal are the customers of MADE?
Around 1% of furniture online shop users in Germany say they are likely to use MADE again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around MADE in Germany?
In July 2022, about 3% of German furniture online shop users had heard about MADE in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around MADE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
