wayfair brand profile in Germany 2023
How high is the brand awareness of wayfair in Germany?
When it comes to furniture online shop users, brand awareness of wayfair is at 57 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is wayfair in Germany?
In total, 19 percent of German furniture online shop users say they like wayfair. However, in actuality, among the 57 percent of German respondents who know wayfair, 33 percent of people like the brand.
What is the usage share of wayfair in Germany?
All in all, 8 percent of furniture online shop users in Germany use wayfair. That means, of the 57 percent who know the brand, 14 percent use them.
How loyal are the customers of wayfair?
Around 7 percent of furniture online shop users in Germany say they are likely to use wayfair again. Set in relation to the 8 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.
What's the buzz around wayfair in Germany?
In September 2023, about 11 percent of German furniture online shop users had heard about wayfair in the media, on social media, or in advertising over the past three months. Of the 57 percent who know the brand, that's 19, meaning at the time of the survey there's little buzz around wayfair in Germany.
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