Tchibo brand profile in Germany 2022
How high is the brand awareness of Tchibo in Germany?
When it comes to fashion online shop users, brand awareness of Tchibo is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tchibo in Germany?
In total, 24% of German fashion online shop users say they like Tchibo. However, in actuality, among the 89% of German respondents who know Tchibo, 27% of people like the brand.
What is the usage share of Tchibo in Germany?
All in all, 16% of fashion online shop users in Germany use Tchibo. That means, of the 89% who know the brand, 18% use them.
How loyal are the customers of Tchibo?
Around 13% of fashion online shop users in Germany say they are likely to use Tchibo again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Tchibo in Germany?
In July 2022, about 22% of German fashion online shop users had heard about Tchibo in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Tchibo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of Tchibo is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tchibo in Germany?
In total, 24% of German fashion online shop users say they like Tchibo. However, in actuality, among the 89% of German respondents who know Tchibo, 27% of people like the brand.
What is the usage share of Tchibo in Germany?
All in all, 16% of fashion online shop users in Germany use Tchibo. That means, of the 89% who know the brand, 18% use them.
How loyal are the customers of Tchibo?
Around 13% of fashion online shop users in Germany say they are likely to use Tchibo again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Tchibo in Germany?
In July 2022, about 22% of German fashion online shop users had heard about Tchibo in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Tchibo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
