s.Oliver brand profile in Germany 2022
How high is the brand awareness of s.Oliver in Germany?
When it comes to fashion online shop users, brand awareness of s.Oliver is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is s.Oliver in Germany?
In total, 29% of German fashion online shop users say they like s.Oliver. However, in actuality, among the 90% of German respondents who know s.Oliver, 32% of people like the brand.
What is the usage share of s.Oliver in Germany?
All in all, 15% of fashion online shop users in Germany use s.Oliver. That means, of the 90% who know the brand, 17% use them.
How loyal are the customers of s.Oliver?
Around 12% of fashion online shop users in Germany say they are likely to use s.Oliver again. Set in relation to the 15% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around s.Oliver in Germany?
In July 2022, about 11% of German fashion online shop users had heard about s.Oliver in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around s.Oliver in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of s.Oliver is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is s.Oliver in Germany?
In total, 29% of German fashion online shop users say they like s.Oliver. However, in actuality, among the 90% of German respondents who know s.Oliver, 32% of people like the brand.
What is the usage share of s.Oliver in Germany?
All in all, 15% of fashion online shop users in Germany use s.Oliver. That means, of the 90% who know the brand, 17% use them.
How loyal are the customers of s.Oliver?
Around 12% of fashion online shop users in Germany say they are likely to use s.Oliver again. Set in relation to the 15% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around s.Oliver in Germany?
In July 2022, about 11% of German fashion online shop users had heard about s.Oliver in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around s.Oliver in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
