Peek&Cloppenburg brand profile in Germany 2022
How high is the brand awareness of Peek&Cloppenburg in Germany?
When it comes to fashion online shop users, brand awareness of Peek&Cloppenburg is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peek&Cloppenburg in Germany?
In total, 25% of German fashion online shop users say they like Peek&Cloppenburg. However, in actuality, among the 78% of German respondents who know Peek&Cloppenburg, 32% of people like the brand.
What is the usage share of Peek&Cloppenburg in Germany?
All in all, 15% of fashion online shop users in Germany use Peek&Cloppenburg. That means, of the 78% who know the brand, 19% use them.
How loyal are the customers of Peek&Cloppenburg?
Around 12% of fashion online shop users in Germany say they are likely to use Peek&Cloppenburg again. Set in relation to the 15% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Peek&Cloppenburg in Germany?
In July 2022, about 13% of German fashion online shop users had heard about Peek&Cloppenburg in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Peek&Cloppenburg in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of Peek&Cloppenburg is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peek&Cloppenburg in Germany?
In total, 25% of German fashion online shop users say they like Peek&Cloppenburg. However, in actuality, among the 78% of German respondents who know Peek&Cloppenburg, 32% of people like the brand.
What is the usage share of Peek&Cloppenburg in Germany?
All in all, 15% of fashion online shop users in Germany use Peek&Cloppenburg. That means, of the 78% who know the brand, 19% use them.
How loyal are the customers of Peek&Cloppenburg?
Around 12% of fashion online shop users in Germany say they are likely to use Peek&Cloppenburg again. Set in relation to the 15% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Peek&Cloppenburg in Germany?
In July 2022, about 13% of German fashion online shop users had heard about Peek&Cloppenburg in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Peek&Cloppenburg in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
