breuninger brand profile in Germany 2022
When it comes to fashion online shop users, brand awareness of breuninger is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is breuninger in Germany?
In total, 13% of German fashion online shop users say they like breuninger. However, in actuality, among the 49% of German respondents who know breuninger, 27% of people like the brand.
What is the usage share of breuninger in Germany?
All in all, 8% of fashion online shop users in Germany use breuninger. That means, of the 49% who know the brand, 16% use them.
How loyal are the customers of breuninger?
Around 6% of fashion online shop users in Germany say they are likely to use breuninger again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around breuninger in Germany?
In July 2022, about 8% of German fashion online shop users had heard about breuninger in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around breuninger in Germany.
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