Bonprix brand profile in Germany 2022
How high is the brand awareness of Bonprix in Germany?
When it comes to fashion online shop users, brand awareness of Bonprix is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bonprix in Germany?
In total, 31% of German fashion online shop users say they like Bonprix. However, in actuality, among the 83% of German respondents who know Bonprix, 37% of people like the brand.
What is the usage share of Bonprix in Germany?
All in all, 24% of fashion online shop users in Germany use Bonprix. That means, of the 83% who know the brand, 29% use them.
How loyal are the customers of Bonprix?
Around 20% of fashion online shop users in Germany say they are likely to use Bonprix again. Set in relation to the 24% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Bonprix in Germany?
In July 2022, about 21% of German fashion online shop users had heard about Bonprix in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Bonprix in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of Bonprix is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bonprix in Germany?
In total, 31% of German fashion online shop users say they like Bonprix. However, in actuality, among the 83% of German respondents who know Bonprix, 37% of people like the brand.
What is the usage share of Bonprix in Germany?
All in all, 24% of fashion online shop users in Germany use Bonprix. That means, of the 83% who know the brand, 29% use them.
How loyal are the customers of Bonprix?
Around 20% of fashion online shop users in Germany say they are likely to use Bonprix again. Set in relation to the 24% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Bonprix in Germany?
In July 2022, about 21% of German fashion online shop users had heard about Bonprix in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Bonprix in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
