ASOS brand profile in Germany 2022
How high is the brand awareness of ASOS in Germany?
When it comes to fashion online shop users, brand awareness of ASOS is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASOS in Germany?
In total, 17% of German fashion online shop users say they like ASOS. However, in actuality, among the 57% of German respondents who know ASOS, 30% of people like the brand.
What is the usage share of ASOS in Germany?
All in all, 12% of fashion online shop users in Germany use ASOS. That means, of the 57% who know the brand, 21% use them.
How loyal are the customers of ASOS?
Around 9% of fashion online shop users in Germany say they are likely to use ASOS again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around ASOS in Germany?
In July 2022, about 13% of German fashion online shop users had heard about ASOS in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around ASOS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of ASOS is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASOS in Germany?
In total, 17% of German fashion online shop users say they like ASOS. However, in actuality, among the 57% of German respondents who know ASOS, 30% of people like the brand.
What is the usage share of ASOS in Germany?
All in all, 12% of fashion online shop users in Germany use ASOS. That means, of the 57% who know the brand, 21% use them.
How loyal are the customers of ASOS?
Around 9% of fashion online shop users in Germany say they are likely to use ASOS again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around ASOS in Germany?
In July 2022, about 13% of German fashion online shop users had heard about ASOS in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around ASOS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
