About You brand profile in Germany 2022
How high is the brand awareness of About You in Germany?
When it comes to fashion online shop users, brand awareness of About You is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is About You in Germany?
In total, 29% of German fashion online shop users say they like About You. However, in actuality, among the 82% of German respondents who know About You, 35% of people like the brand.
What is the usage share of About You in Germany?
All in all, 20% of fashion online shop users in Germany use About You. That means, of the 82% who know the brand, 24% use them.
How loyal are the customers of About You?
Around 16% of fashion online shop users in Germany say they are likely to use About You again. Set in relation to the 20% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around About You in Germany?
In July 2022, about 30% of German fashion online shop users had heard about About You in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around About You in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of About You is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is About You in Germany?
In total, 29% of German fashion online shop users say they like About You. However, in actuality, among the 82% of German respondents who know About You, 35% of people like the brand.
What is the usage share of About You in Germany?
All in all, 20% of fashion online shop users in Germany use About You. That means, of the 82% who know the brand, 24% use them.
How loyal are the customers of About You?
Around 16% of fashion online shop users in Germany say they are likely to use About You again. Set in relation to the 20% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around About You in Germany?
In July 2022, about 30% of German fashion online shop users had heard about About You in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around About You in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
