How high is the brand awareness of toom in Germany? When it comes to DIY and garden online shop users, brand awareness of toom is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is toom in Germany? In total, 40% of German DIY and garden online shop users say they like toom. However, in actuality, among the 89% of German respondents who know toom, 45% of people like the brand.
What is the usage share of toom in Germany? All in all, 31% of DIY and garden online shop users in Germany use toom. That means, of the 89% who know the brand, 35% use them.
How loyal are the customers of toom? Around 26% of DIY and garden online shop users in Germany say they are likely to use toom again. Set in relation to the 31% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around toom in Germany? In July 2022, about 24% of German DIY and garden online shop users had heard about toom in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around toom in Germany.
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toom brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). toom brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 [Graph]. In Statista. Retrieved July 18, 2024, from https://www.statista.com/forecasts/1281811/toom-diy-and-garden-online-shops-brand-profile-in-germany
Statista. "toom brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022." Chart. July 22, 2022. Statista. Accessed July 18, 2024. https://www.statista.com/forecasts/1281811/toom-diy-and-garden-online-shops-brand-profile-in-germany
Statista. (2022). toom brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022. Statista. Statista Inc.. Accessed: July 18, 2024. https://www.statista.com/forecasts/1281811/toom-diy-and-garden-online-shops-brand-profile-in-germany
Statista. "Toom Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in Germany in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1281811/toom-diy-and-garden-online-shops-brand-profile-in-germany
Statista, toom brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 Statista, https://www.statista.com/forecasts/1281811/toom-diy-and-garden-online-shops-brand-profile-in-germany (last visited July 18, 2024)
toom brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1281811/toom-diy-and-garden-online-shops-brand-profile-in-germany