Stabilo brand profile in Germany 2022
How high is the brand awareness of Stabilo in Germany?
When it comes to DIY and garden online shop users, brand awareness of Stabilo is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stabilo in Germany?
In total, 6% of German DIY and garden online shop users say they like Stabilo. However, in actuality, among the 31% of German respondents who know Stabilo, 19% of people like the brand.
What is the usage share of Stabilo in Germany?
All in all, 3% of DIY and garden online shop users in Germany use Stabilo. That means, of the 31% who know the brand, 10% use them.
How loyal are the customers of Stabilo?
Around 3% of DIY and garden online shop users in Germany say they are likely to use Stabilo again. Set in relation to the 3% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Stabilo in Germany?
In July 2022, about 3% of German DIY and garden online shop users had heard about Stabilo in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Stabilo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Stabilo is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stabilo in Germany?
In total, 6% of German DIY and garden online shop users say they like Stabilo. However, in actuality, among the 31% of German respondents who know Stabilo, 19% of people like the brand.
What is the usage share of Stabilo in Germany?
All in all, 3% of DIY and garden online shop users in Germany use Stabilo. That means, of the 31% who know the brand, 10% use them.
How loyal are the customers of Stabilo?
Around 3% of DIY and garden online shop users in Germany say they are likely to use Stabilo again. Set in relation to the 3% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Stabilo in Germany?
In July 2022, about 3% of German DIY and garden online shop users had heard about Stabilo in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Stabilo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
