Plantura brand profile in Germany 2022
When it comes to DIY and garden online shop users, brand awareness of Plantura is at 22% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plantura in Germany?
In total, 3% of German DIY and garden online shop users say they like Plantura. However, in actuality, among the 22% of German respondents who know Plantura, 14% of people like the brand.
What is the usage share of Plantura in Germany?
All in all, 2% of DIY and garden online shop users in Germany use Plantura. That means, of the 22% who know the brand, 9% use them.
How loyal are the customers of Plantura?
Around 1% of DIY and garden online shop users in Germany say they are likely to use Plantura again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Plantura in Germany?
In July 2022, about 2% of German DIY and garden online shop users had heard about Plantura in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Plantura in Germany.
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