Plantura brand profile in Germany 2022
How high is the brand awareness of Plantura in Germany?
When it comes to DIY and garden online shop users, brand awareness of Plantura is at 22% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plantura in Germany?
In total, 3% of German DIY and garden online shop users say they like Plantura. However, in actuality, among the 22% of German respondents who know Plantura, 14% of people like the brand.
What is the usage share of Plantura in Germany?
All in all, 2% of DIY and garden online shop users in Germany use Plantura. That means, of the 22% who know the brand, 9% use them.
How loyal are the customers of Plantura?
Around 1% of DIY and garden online shop users in Germany say they are likely to use Plantura again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Plantura in Germany?
In July 2022, about 2% of German DIY and garden online shop users had heard about Plantura in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Plantura in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Plantura is at 22% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plantura in Germany?
In total, 3% of German DIY and garden online shop users say they like Plantura. However, in actuality, among the 22% of German respondents who know Plantura, 14% of people like the brand.
What is the usage share of Plantura in Germany?
All in all, 2% of DIY and garden online shop users in Germany use Plantura. That means, of the 22% who know the brand, 9% use them.
How loyal are the customers of Plantura?
Around 1% of DIY and garden online shop users in Germany say they are likely to use Plantura again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Plantura in Germany?
In July 2022, about 2% of German DIY and garden online shop users had heard about Plantura in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Plantura in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
