OBI brand profile in Germany 2022
How high is the brand awareness of OBI in Germany?
When it comes to DIY and garden online shop users, brand awareness of OBI is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OBI in Germany?
In total, 58% of German DIY and garden online shop users say they like OBI. However, in actuality, among the 96% of German respondents who know OBI, 60% of people like the brand.
What is the usage share of OBI in Germany?
All in all, 46% of DIY and garden online shop users in Germany use OBI. That means, of the 96% who know the brand, 48% use them.
How loyal are the customers of OBI?
Around 42% of DIY and garden online shop users in Germany say they are likely to use OBI again. Set in relation to the 46% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around OBI in Germany?
In July 2022, about 44% of German DIY and garden online shop users had heard about OBI in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around OBI in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of OBI is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OBI in Germany?
In total, 58% of German DIY and garden online shop users say they like OBI. However, in actuality, among the 96% of German respondents who know OBI, 60% of people like the brand.
What is the usage share of OBI in Germany?
All in all, 46% of DIY and garden online shop users in Germany use OBI. That means, of the 96% who know the brand, 48% use them.
How loyal are the customers of OBI?
Around 42% of DIY and garden online shop users in Germany say they are likely to use OBI again. Set in relation to the 46% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around OBI in Germany?
In July 2022, about 44% of German DIY and garden online shop users had heard about OBI in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around OBI in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
