Globus Baumarkt brand profile in Germany 2022
How high is the brand awareness of Globus Baumarkt in Germany?
When it comes to DIY and garden online shop users, brand awareness of Globus Baumarkt is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Globus Baumarkt in Germany?
In total, 26% of German DIY and garden online shop users say they like Globus Baumarkt. However, in actuality, among the 72% of German respondents who know Globus Baumarkt, 36% of people like the brand.
What is the usage share of Globus Baumarkt in Germany?
All in all, 18% of DIY and garden online shop users in Germany use Globus Baumarkt. That means, of the 72% who know the brand, 25% use them.
How loyal are the customers of Globus Baumarkt?
Around 14% of DIY and garden online shop users in Germany say they are likely to use Globus Baumarkt again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Globus Baumarkt in Germany?
In July 2022, about 13% of German DIY and garden online shop users had heard about Globus Baumarkt in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Globus Baumarkt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Globus Baumarkt is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Globus Baumarkt in Germany?
In total, 26% of German DIY and garden online shop users say they like Globus Baumarkt. However, in actuality, among the 72% of German respondents who know Globus Baumarkt, 36% of people like the brand.
What is the usage share of Globus Baumarkt in Germany?
All in all, 18% of DIY and garden online shop users in Germany use Globus Baumarkt. That means, of the 72% who know the brand, 25% use them.
How loyal are the customers of Globus Baumarkt?
Around 14% of DIY and garden online shop users in Germany say they are likely to use Globus Baumarkt again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Globus Baumarkt in Germany?
In July 2022, about 13% of German DIY and garden online shop users had heard about Globus Baumarkt in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Globus Baumarkt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
