BAUHAUS brand profile in Germany 2022
How high is the brand awareness of BAUHAUS in Germany?
When it comes to DIY and garden online shop users, brand awareness of BAUHAUS is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BAUHAUS in Germany?
In total, 49% of German DIY and garden online shop users say they like BAUHAUS. However, in actuality, among the 92% of German respondents who know BAUHAUS, 53% of people like the brand.
What is the usage share of BAUHAUS in Germany?
All in all, 38% of DIY and garden online shop users in Germany use BAUHAUS. That means, of the 92% who know the brand, 41% use them.
How loyal are the customers of BAUHAUS?
Around 32% of DIY and garden online shop users in Germany say they are likely to use BAUHAUS again. Set in relation to the 38% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around BAUHAUS in Germany?
In July 2022, about 38% of German DIY and garden online shop users had heard about BAUHAUS in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around BAUHAUS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of BAUHAUS is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BAUHAUS in Germany?
In total, 49% of German DIY and garden online shop users say they like BAUHAUS. However, in actuality, among the 92% of German respondents who know BAUHAUS, 53% of people like the brand.
What is the usage share of BAUHAUS in Germany?
All in all, 38% of DIY and garden online shop users in Germany use BAUHAUS. That means, of the 92% who know the brand, 41% use them.
How loyal are the customers of BAUHAUS?
Around 32% of DIY and garden online shop users in Germany say they are likely to use BAUHAUS again. Set in relation to the 38% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around BAUHAUS in Germany?
In July 2022, about 38% of German DIY and garden online shop users had heard about BAUHAUS in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around BAUHAUS in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
