How high is the brand awareness of BALDUR-Garten in Germany? When it comes to DIY and garden online shop users, brand awareness of BALDUR-Garten is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BALDUR-Garten in Germany? In total, 10% of German DIY and garden online shop users say they like BALDUR-Garten. However, in actuality, among the 30% of German respondents who know BALDUR-Garten, 33% of people like the brand.
What is the usage share of BALDUR-Garten in Germany? All in all, 8% of DIY and garden online shop users in Germany use BALDUR-Garten. That means, of the 30% who know the brand, 27% use them.
How loyal are the customers of BALDUR-Garten? Around 7% of DIY and garden online shop users in Germany say they are likely to use BALDUR-Garten again. Set in relation to the 8% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around BALDUR-Garten in Germany? In July 2022, about 5% of German DIY and garden online shop users had heard about BALDUR-Garten in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around BALDUR-Garten in Germany.
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BALDUR-Garten brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). BALDUR-Garten brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1281796/baldur-garten-diy-and-garden-online-shops-brand-profile-in-germany
Statista. "BALDUR-Garten brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022." Chart. July 22, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1281796/baldur-garten-diy-and-garden-online-shops-brand-profile-in-germany
Statista. (2022). BALDUR-Garten brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1281796/baldur-garten-diy-and-garden-online-shops-brand-profile-in-germany
Statista. "Baldur-garten Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in Germany in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1281796/baldur-garten-diy-and-garden-online-shops-brand-profile-in-germany
Statista, BALDUR-Garten brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 Statista, https://www.statista.com/forecasts/1281796/baldur-garten-diy-and-garden-online-shops-brand-profile-in-germany (last visited December 23, 2024)
BALDUR-Garten brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1281796/baldur-garten-diy-and-garden-online-shops-brand-profile-in-germany