Saturn brand profile in Germany 2022
When it comes to consumer electronics online shop users, brand awareness of Saturn is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Saturn in Germany?
In total, 43% of German consumer electronics online shop users say they like Saturn. However, in actuality, among the 96% of German respondents who know Saturn, 45% of people like the brand.
What is the usage share of Saturn in Germany?
All in all, 23% of consumer electronics online shop users in Germany use Saturn. That means, of the 96% who know the brand, 24% use them.
How loyal are the customers of Saturn?
Around 19% of consumer electronics online shop users in Germany say they are likely to use Saturn again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Saturn in Germany?
In July 2022, about 22% of German consumer electronics online shop users had heard about Saturn in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Saturn in Germany.
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