How high is the brand awareness of reBuy in Germany? When it comes to consumer electronics online shop users, brand awareness of reBuy is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is reBuy in Germany? In total, 14% of German consumer electronics online shop users say they like reBuy. However, in actuality, among the 53% of German respondents who know reBuy, 26% of people like the brand.
What is the usage share of reBuy in Germany? All in all, 9% of consumer electronics online shop users in Germany use reBuy. That means, of the 53% who know the brand, 17% use them.
How loyal are the customers of reBuy? Around 7% of consumer electronics online shop users in Germany say they are likely to use reBuy again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around reBuy in Germany? In July 2022, about 8% of German consumer electronics online shop users had heard about reBuy in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around reBuy in Germany.
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reBuy brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in Germany in 2022
respondents who use Consumer electronics online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). reBuy brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in Germany in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/forecasts/1281794/rebuy-consumer-electronics-online-shops-brand-profile-in-germany
Statista. "reBuy brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in Germany in 2022." Chart. July 22, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/forecasts/1281794/rebuy-consumer-electronics-online-shops-brand-profile-in-germany
Statista. (2022). reBuy brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in Germany in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/forecasts/1281794/rebuy-consumer-electronics-online-shops-brand-profile-in-germany
Statista. "Rebuy Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Consumer Electronics Online Shop Users in Germany in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1281794/rebuy-consumer-electronics-online-shops-brand-profile-in-germany
Statista, reBuy brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in Germany in 2022 Statista, https://www.statista.com/forecasts/1281794/rebuy-consumer-electronics-online-shops-brand-profile-in-germany (last visited January 08, 2025)
reBuy brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in Germany in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1281794/rebuy-consumer-electronics-online-shops-brand-profile-in-germany