Otto brand profile in Germany 2022
How high is the brand awareness of Otto in Germany?
When it comes to consumer electronics online shop users, brand awareness of Otto is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Otto in Germany?
In total, 33% of German consumer electronics online shop users say they like Otto. However, in actuality, among the 95% of German respondents who know Otto, 35% of people like the brand.
What is the usage share of Otto in Germany?
All in all, 22% of consumer electronics online shop users in Germany use Otto. That means, of the 95% who know the brand, 23% use them.
How loyal are the customers of Otto?
Around 19% of consumer electronics online shop users in Germany say they are likely to use Otto again. Set in relation to the 22% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Otto in Germany?
In July 2022, about 25% of German consumer electronics online shop users had heard about Otto in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Otto in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Otto is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Otto in Germany?
In total, 33% of German consumer electronics online shop users say they like Otto. However, in actuality, among the 95% of German respondents who know Otto, 35% of people like the brand.
What is the usage share of Otto in Germany?
All in all, 22% of consumer electronics online shop users in Germany use Otto. That means, of the 95% who know the brand, 23% use them.
How loyal are the customers of Otto?
Around 19% of consumer electronics online shop users in Germany say they are likely to use Otto again. Set in relation to the 22% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Otto in Germany?
In July 2022, about 25% of German consumer electronics online shop users had heard about Otto in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Otto in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
