Medion brand profile in Germany 2022
How high is the brand awareness of Medion in Germany?
When it comes to consumer electronics online shop users, brand awareness of Medion is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Medion in Germany?
In total, 19% of German consumer electronics online shop users say they like Medion. However, in actuality, among the 79% of German respondents who know Medion, 24% of people like the brand.
What is the usage share of Medion in Germany?
All in all, 7% of consumer electronics online shop users in Germany use Medion. That means, of the 79% who know the brand, 9% use them.
How loyal are the customers of Medion?
Around 4% of consumer electronics online shop users in Germany say they are likely to use Medion again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Medion in Germany?
In July 2022, about 6% of German consumer electronics online shop users had heard about Medion in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Medion in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Medion is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Medion in Germany?
In total, 19% of German consumer electronics online shop users say they like Medion. However, in actuality, among the 79% of German respondents who know Medion, 24% of people like the brand.
What is the usage share of Medion in Germany?
All in all, 7% of consumer electronics online shop users in Germany use Medion. That means, of the 79% who know the brand, 9% use them.
How loyal are the customers of Medion?
Around 4% of consumer electronics online shop users in Germany say they are likely to use Medion again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Medion in Germany?
In July 2022, about 6% of German consumer electronics online shop users had heard about Medion in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Medion in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
